Book designer Chip Kidd spoke at the main 2012 TED conference; his speech was posted online Wednesday. "Ladies and gentlemen, I have devoted the past 25 years to designing books," he says when he gets to the substance of his talk. Above him a slide reads, "Yes, BOOKS. You know, the bound volumes with ink on paper. You cannot turn them off with a switch. Tell your kids."
He brings that irreverence – and interactivity – to his talk, which highlights what a print book can do.