Top 3 things all authors should be doing
1. Engage in traditional, real-world events such as speaking engagements and workshops coordinated with online events such as tele-seminars and webinars
2. Produce an online video or live web feed promoting all of your events
3. Participate consistently (daily!) with your online community through Facebook and Twitter. The recommended frequency is 1 to 2 times a day on Facebook (not including the all-important responses to comments). For Twitter, a combination of content, replies, and recommendation tweets 5 to 30 times per day, much of which can be automated.
The above is from an article at the Huffington Post written by Arielle Ford. We don't have many authors on Twitter, but Godine has recently begun hosting and producing videos. We do blog regularly, Facebook, and Tweet — so I suppose we are doing alright. But perhaps there is something of which you would like to see more, good reader?