I stopped at the New England Grows bookshop to sign copies of my new book, Oh Garden of Fresh Possibilities! Unfortunately, Oh Garden! was situated at the table labeled "Business Books," sandwiched between Small Business Grants and Discipline of Market Leaders. Highly doubtful that any sold. One of the other writers from Garden Writers Association said she had seen my book there, but passed it by because she thought it “was just another marketing book.” When a display problem such as this is completely out of my control, I really don’t know how to fix it, but I would be interested to hear from readers who may have encountered similar problems of this nature.
The GWA event was well attended and the guest speaker, JP Faiella of Image Unlimited Communications, led an informal talk on improving business communication skills. I especially enjoyed meeting Thomas Mickey, professor of communications at Bridgewater State and garden writer for the Patriot Ledger. His book-in-progress sounds fascinating — The Seduction of the English Garden: The Nineteenth Century Seed Merchants Sold More than Plants — and is based on his year-long work at the Smithsonian, where he researched the public relations materials of the nineteenth century seed industry.
I only had a brief moment to meet and speak with Hilda Morrill; her website bostongardens.com is brimming with articles and informative listings of upcoming New England gardening events. Debra Strick, the former communications director from New England Wild Flower Society was seated at our table. She has recently launched Damera Communications, a green marketing and public relations firm. Best wishes to Debra! I hope you have as much success for yourself as you helped to create for NEWFS.
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Photo credits: 1. Morning glory embowered doorway at Willowdale; 2. Pine Siskins
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